by Eileen Burns - Soul Purpose Coach, Healer and Spiritual Marketer
The Orphan Brand Archetype is the most community and equality based business brand.
The Orphan/Everyguy/Everygal Business Brand focuses on community, justice and equality.
This as a business has the ability to make everyone feel accepted and welcome.
It represents the energy of the guy or gal next door,
the family member and family unit with family values,
the community or team player.
The orphan brand is widely used by family brands like Asda and Walmart,
representing affordability and practicality.
So it is vital for the Orphan Brand to be affordable, welcoming and empathetic,
in its business and marketing.
It is important not to appear aloof or too exclusive,
that is why many spiritual orphan brands offer services like support groups,
meet up events and memberships.
Make sure that your imagery emanates a feeling of empathy,
belonging and being part of the tribe.
This will help your audience to feel more connected to your key core values.
It is a great brand for any products or services aimed at the whole family,
regardless of age or sex...
As this brand is often created or led by someone with a strong orphan archetype,
it is important that any orphan wounding such as cynicism or a victim mentality,
doesn’t permeate through to their business and marketing.
This is not the ideal brand for high end or exclusive coaching programs.
It is, however, the best brand for the down-to-earth more practical business,
that believes we do better when we work together.