by Eileen Burns - Soul Purpose Coach, Healer and Spiritual Marketer
The Ruler or Royalty business brand
is used by businesses
that want to demonstrate their affluence,
leadership, and power.
A Spiritual Ruler or Royal business brand
is used by spiritual businesses that want to
lead their audience toward sovereignty and success.
The lighters aspects of the Spiritual Queen brand/
Spiritual Leader brand archetype
is their charisma and ability to help everyone reach success.
As a royal leader your audience will usually expect
a more high quality premium brand, product and service.
So it is important that your business brand
and services align with your audience's expectations.
Poor quality branding or marketing,
or anything that looks cheap,
childish or unprofessional,
is a surefire way to repel this brand’s audience.
The shadow traits of the leader or ruler brand archetype,
is a need for power, status or success at whatever cost.
So as a spiritual business, it is vital your business brand,
is not viewed in anyway as power-hungry.
It is important your business brand conveys
moral strength and more soul-aligned spiritual success.
The ruler - leader archetype brand can be more regal, bolder,
and even darker in your branding than many other spiritual brands.
But it does depend on your audience and your offerings.
The leader and royalty brand archetype is a commonly used brand
for high-end coaching programs, utilised by successful money coaches,
and law of attraction experts.